Quote-to-cash (Q2C) is the end-to-end process that covers a customer’s journey from initial interest to payment. It encompasses all the steps involved in selling a product or service, from configuration and pricing to quoting, contracting, ordering, fulfilling, billing, and collecting payment.

When Q2C doesn’t function properly, it leads to misquoted prices, delayed orders, incorrect shipments, billing errors, and unhappy customers. But when optimized, Q2C enables you to win more deals, fulfill orders faster, improve customer satisfaction, and accelerate cash flow.

While Q2C shares some similarities with opportunity-to-order (the sales process up to order placement) and order-to-cash (the process from order through fulfillment and payment), true Q2C covers the entire lifecycle. By streamlining your end-to-end Q2C process, you can boost sales efficiency, reduce operating costs, and deliver a superior customer experience.

This white paper will cover the steps to streamline your end-to-end Q2C process.